· By Will Harken
Branding with Melody: How AI Music is Changing Marketing
AI music is revolutionizing the way brands engage with their audience through sound. Whether it's cloning voices or creating new tunes, things are advancing quickly.
Let’s delve into how AI music is transforming the landscape and why it could be just what you need to truly connect with your audience.
The Surge of AI in Music Production
AI tools, particularly those for vocal cloning, like Jammable and Kits.ai, are reshaping music production.
These tools make it easier to produce music that hits home, using voices your audience adores.
Plus, they cut down production time and costs.
We can now step away from the era of boring, generic music and infuse a personal touch into branded audio.
Making Audio Personal for Branding
Many marketers wonder, "Why isn’t my content converting?”
Often it’s because their content feels overly promotional. You want your content to feel natural, not like a sales pitch.
There’s a place for ads, sure, but...
Your promotions should blend seamlessly into your audience's day-to-day life.
Great branding pays attention to details, and audio is a major detail that often gets overlooked.
Think about using voices your audience recognizes and music they love. Use your customer data to steer the music you create. When the Auto Repair Association reached out to us, they knew their followers were fans of hard rock and Freddie Mercury.
Our answer? A unique song that mixed both styles, crafted through our personalized song creation service.
Understanding Legal Considerations
As you explore AI in music, keep the legal side in mind. There’s a lot that’s still murky and could change with future laws.
Some actions are clear-cut, like falsely claiming a celebrity endorsement. But using AI to create lyric-swapped songs might become more common.
It’s similar to using a brand's products in your media without asking. They *could* sue, but they usually won't want to. After all, it gives them free advertising.
What about using AI-generated celebrity soundalikes in your marketing? That’ll be decided in court down the road. For now, there are no specific laws against it.
But steer clear of implying celebrity endorsements without their approval. If you’re unsure, best not to drop their name at all in promotions.
AI Music and Branding: The Human Connection Matters
AI is a game-changer for music creation, but don’t forget—it’s mostly about human-assisted music.
Fully automated compositions often miss that essential human touch.
AI can excel, sometimes quite eerily, in various parts of music making, such as lyric creation.
However, completely automated music tools aren't quite there yet.
It’s like brands thinking they can let ChatGPT write their entire blog. That’s a slippery slope.
Sure, ChatGPT can recycle information, but it’s not great at delivering fresh insights. And remember, search engines might penalize you for that.
The takeaway? Make sure a human reviews every piece of your content, whether it's the script, audio, or anything else, to avoid creating stuff that's just junk 🗑️.
Final Thoughts
If you’re looking to delve into custom music and audio creation, check out our song creation service. You can use any voice to enhance your content.
Interested in music production? Here are some solid resources:
(Note: These are affiliate links, and we may earn a commission from purchases made through them.)
AI music opens a new door for brands to craft engaging and personal audio content. By leveraging the latest AI tools and staying on the right side of legal matters, you can design marketing strategies that resonate with your audiences.